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Ground-Up-logo
Ground-Up-logo

Building Inclusive Technology from the Ground Up

Designing affordable technologies and community-driven innovations for people living in resource-constrained environments.

Ground Up is a youth-led social entrepreneurship venture focused on one simple belief: meaningful innovation should be accessible to everyone not just those who can afford it. We develop practical products that address everyday challenges in safety, nutrition, and quality of life for underserved communities across Maharashtra, India.

Built for Real-World Constraints

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Tag-Along · Phone-Independent Safety

Offline Protection. Instant Response.

TagAlong is a wearable safety keychain built for women, children, and elderly users in rural and semi-rural India—where smartphones, data access, and fast response are often unreliable.

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Nourish · Multilingual Nutrition Platform

Food Equity, Local Nutrition, Behavioral Economics

Nourish is a multilingual nutrition platform designed to make healthy eating accessible for low-income families, domestic workers, and children across Maharashtra. By combining local food systems, nutritional science, and behavioral economics, it delivers free, age-specific diet plans built around affordable, locally available ingredients, helping families make healthier choices without increasing their food budget.

Current Focus

  • Personal Safety
  • Nutrition Equity
  • Inclusive Technology
  • Community Innovation

Our Mission

To build affordable, scalable solutions that improve everyday life for vulnerable communities by combining technology, local research, and human-centered design.

Impact in Numbers

100

TagAlong devices piloted

Tested through an NGO-led field pilot with Seva Sahayog Foundation.

2

Social innovations developed

Affordable solutions addressing safety and nutrition for underserved communities.

3

Languages supported

English, Hindi, and Marathi for greater accessibility.

1

Micro Food Economics Model developed

Research framework evaluating protein, calorie, and micronutrient affordability using local food systems.

Measuring progress through research, innovation, and community impact.

90–95%

Emergency alert reliability

Successful transmission of SOS alerts during pilot testing.

35–40%

Reduction in production cost

Lowered manufacturing cost from $11–13 to $7–8, improving affordability.

50+

Devices targeted for first manufacturing batch

Crowdfunding underway with Unix to scale production.

3

Key nutrition metrics analyzed

Cost per gram of protein, cost per calorie, and cost per micronutrient.

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